Did you know that a prominent trait among Hispanics is a profound belief in the value of hard work, commitment, and gratitude?
You might have seen them at work, performing under the scorching sun or braving the winter chill, early in the morning or late into the night, skillfully and diligently carrying out their tasks without a word of complaint.
They hold a deep appreciation for being in the US, the land of opportunity, and this translates into a strong loyalty to their employers.
I am one of those Hispanics...
With one difference...
I've always had a creative mind that guides the work of my hands.
In the realm of Real Estate, I represent the educated embodiment of this work ethic. I pour equal parts of effort and dedication into my work for my clients, offering them the most beneficial guidance and delivering the results they seek.
I cherish the chance to work for them and never feel entitled to their business.
I earn it through dedication, skill, perseverance, and tangible results.
I firmly believe in the three C’s of life:
Choice – Chance – Change.
You must make the Choice, to take a Chance, if you want anything to Change!
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- Devoted Family Man & Inspirational Leader: Proud father of four and a dedicated husband. Passionate about guiding my family to a life filled with joy and fulfillment.
- Dynamic Managing Broker & Inspirational Team Leader: At the helm of Samson Properties' Gaithersburg, MD office with over 300 agents, I blend leadership, vision, and strategy to drive unprecedented success. Simultaneously, I lead the Maxus Realty Group within the office, guiding my team of agents with a blend of mentorship, innovation, and deep market expertise, ensuring both individual and collective triumphs in the competitive world of real estate.
- Expert Negotiator & Contract Specialist: Skilled in crafting over 1000 sales and purchase contracts, demonstrating a knack for detail and an unwavering commitment to client success.
- Client Relationship Maestro: Renowned for building enduring client rapport, resulting in a steady flow of referrals thanks to my client-first approach and impeccable service.
- Influential Educator & Industry Leader at Keller Williams: Former co-owner at Keller Williams Home Towne Realty in Frederick, MD. My roles as ALC, Chair of Career Development, and Head of the Education Committee catalyzed growth and nurtured talent.
- Top Recruiter Agent & Team Builder: Instrumental in skyrocketing an office's growth from 30 to a whopping 92 agents, showcasing my unparalleled recruiting skills and leadership prowess.
- Agent Training Guru & Real Estate Strategist: Specializing in Lead Generation and Business Planning, with a deep dive into Real Estate Contract Law, shaping agents into top industry performers.
- Tech-Savvy Trainer: A wizard in Camp 4.4.3 Training and a pro in leveraging Professional RE Systems & Tools. My expertise spans from Database Management to Website Development, not to mention my proficiency in the Microsoft Suite, Videos and Imaging Products.
- Business Growth and Team Dynamics Expert: A master in leveraging business opportunities, building powerhouse teams, and unraveling the nuances of personality profiling to maximize individual and team potential.
- Digital Strategy Visionary in Real Estate: A sought-after strategist for digital real estate presence, guiding brokers and realtors in crafting impactful online footprints.
- Bestselling Author & Thought Leader: One of my eBooks “Is a Short Sale An Option For You” has captivated over 115,000 readers, making me a go-to voice in real estate during the 2008 real estate crisis
- Sales Record Holder: Achieved an astounding single month record of 11 closings in a month (June 2011), a testament to my relentless drive and sales acumen.
- Foreclosure Escape Artist: Successfully navigated over 150 homeowners away from foreclosures and subpar loan modifications, utilizing short sales as a strategic tool against financial adversity.
- Top-Tier Realtor & Market Influencer: Among the elite top 3% of Realtors in the US, recognized for my extensive property listings and deep market insight.
- Media-Lauded Real Estate Expert: Featured on platforms like NPR Radio, Canadian Broadcasting Corporation, Washington Examiner, and The Washington Post, I’m a respected voice on topics from economic trends to the social dynamics of real estate.
- Champion of Equality and Fairness in Real Estate: Internationally recognized for my insights on racism in real estate, contributing to a more inclusive and equitable industry.
- Incessant Entrepreneur & Marketing Maverick: Spearheading a cutting-edge marketing company tailored for real estate agents, I'm devoted to passing on my wisdom and proven techniques. This venture is more than a business; it's a platform for empowering agents with the tools and strategies they need to carve out successful and thriving careers in the ever-evolving real estate landscape.
- Master of Time Management & Productivity Virtuoso: I maintain a meticulous approach to managing my time, a trait that significantly amplifies my daily accomplishments. By exercising stringent control over my schedule, I ensure every day is a testament to efficiency and achievement, allowing me to consistently meet and surpass both personal and professional milestones.
Listen To Fernando's Interview HERE*
TESTIMONIALS
HiELLO,
I know you are here because you are considering hiring me or working with me. . .
You've come to the right place
scroll down and let me tell you a little bit about myself. . .
In the late 1970s, a pivotal moment unfolded in my life that I will never forget.
I found myself hastily exiting the American Embassy in La Paz, Bolivia, fueled by hopes, dreams, and youthful ambition. It was hard to believe I wasn’t stopped by the Military Police as I ran onto the bustling avenue like a maniac.
Moments earlier, filled with a mix of nervousness and determination, I had nervously entered the US embassy to submit my final visa application to the United States.
Carrying a thick manila envelope that contained not just documents but the story of my life, I was prepared for this decisive day. Inside were my visa application, school records, parental authorization, my mother's death certificate, a military school medical leave form exempting me from service, immunization records, an application to a U.S. school, assurances for my stay, application fees, and most importantly, a one-way ticket to the U.S. bought with every penny I had.
Delivering a $23,000 Surprise to My Client!
The journey began when my client's daughter discovered us online, a common occurrence as most of our clients initially connect with us through our extensive online educational resources.
"Fernando, most Realtors shy away from $60,000 Short Sale Listings!"
That was her apprehension when we first met. Yet, there was an instant bond between us, and I reassured her that as long as she was ready to collaborate, I was committed to assisting her.
She was prepared, and so we embarked on handling her case. It involved a short sale, where the bank agrees to sell the house for less than the owed amount. She was aware of her eligibility for the HAFA Short Sale Program, which guaranteed no deficiency judgment and a $3,000 relocation assistance at closing.
However, unbeknownst to her, we had discovered she was eligible for an additional $20,000 above the HAFA Program’s offer. We advocated for this extra amount on her behalf, and while the bank approved it, I chose to hold back the news.
Experience taught me that premature celebrations could lead to disappointment if banks retract their decisions. Thus, I waited for confirmation, ensuring the funds were certain.
The day of closing, March 16, 2012, was momentous. My client, having lost her home, had moved to a run-down building with malfunctioning elevators. She was weary and unwell. But that day, we turned her sorrow into joy.
The bank's agreement to give her an extra $20,000 on a property being sold for merely $60,000 was astonishing, considering they were only netting two-thirds of the proceeds.
The joy we brought her that day, however, was mixed with sadness.
Just a few weeks after the closing, my client, who had become very dear to me, passed away.
The funds we had secured for her, initially meant for a fresh start, were instead used to cover her funeral expenses.
This closing remains etched in my memory, not just for the financial victory it represented, but for the emotional journey it entailed, and the stark reminder of the fleeting nature of life.
How I Almost Didn't Get Here...
My brother and I work very hard...
Teaching my kids to be generous....
in case you need a strong listing agent
My very active life...100% all the way!
I'm almost famous. . .
My viral video with over 1/2 million views!
What I love. . .
...except "clinger" here
...except "clinger" here
What I love. . .
WHo is fernando herboso?
MOST NOTABLE ACHIEVEMENTS
Fernando is a maestro in the realm of marketing, particularly excelling in the world of video marketing. His expertise has propelled him to the top 1% among real estate channels, amassing over 1,503,000 views and over 5300 subscribers on his YouTube channel since its inception in 2007. As of January 2024, Fernando's dedication and creativity have led to the production of over 2,602 videos, each showcasing his deep understanding and expertise in real estate marketing.
SOME VIDEOS...
A FEW PICS...
My family is the anchor of everything I do...
They are the source of my greatest joy and strength
AND A FEW MORE PICS...
My Parents
RIP
OFFICE HALLOWEEN PARTY
My team - 2015
FAMILY VOLUNTEERING THANKSGIVING
My Office...
Every Sunday without fail, I serve my family breakfast in bed...my appreciation to them.
Yes, I love cars!
...and raquetball
A NEW AGENT
JOINING OUR OFFICE
"What defines me?"
I'm a believer that your attitude shapes your identity and is what defines you.
Being conscious of this, I chose to reinforce it daily
with the acronym T.I.G.E.R.
Where each letter symbolizes and embodies who I am going to be today.
T akin charge (own it)
I nspiring
G iving
E ye of the tiger (focused)
R espect
MI INSPIRACION
In the late 1970s, a life-changing moment unfolded in my life that I will never forget.
Picture this: I was leaving the US Embassy in La Paz, Bolivia, running as fast as I could, driven by a mix of emotions and adrenaline. It was a miracle I wasn’t shot at by the guards or the Military Police guarding the front entrance of the US Embassy, who could have easily mistaken me for a threat.
Just moments earlier, filled with a blend of nervousness and determination, I had entered the US embassy to submit my final visa application to the United States.
As a young man full of aspirations, my hopes for the future depended on obtaining a student visa to study in the US, as my father had always hope for me and advised me “Go to the land of opportunity, and be the best person you can be” –
This could easily be perceived as a father saying to a departing son...
“Vaya con Dios”
The odds were against me.
Born in Bolivia as one of seven children, my father couldn't afford to send me to a university or provide capital to start my own business, despite my entrepreneurial spirit. I had always been resourceful, negotiating and finding ways to make money since I was a kid.
Why was I leaving the embassy running?
I realized in horror that I left all my visa application documents in the back seat of the taxi that brought me there that morning.
Realizing this mistake, I knew that thick manila envelope contained, my life, my future—everything from my visa application to school records, my mother's death certificate, and a one-way ticket to the US.
Everything was there, and there were hundreds of (my perception at that time) taxis driving away from the embassy that morning…
Did I just lose my only chance to come to the US and start my new life?
Just because I forgot them at the back seat of a car…what was wrong with me?
The thought of disappointing my hardworking father was unbearable.
So, I raced onto the street, frantically searching for the yellow taxi among hundreds of identical vehicles. My eyes darted from one taxi to another, desperate to find the one that held the key to my dreams.
Just when I felt despair about to overwhelm me, I spotted my taxi, caught in traffic. Without hesitation, I shouted,
"Sir!" My voice, full of urgency and relief, caught the driver's attention.
"My papers, my papers, I left my papers!"
I explained breathlessly.
To my immense relief, my documents were still there in the back seat, undisturbed.
A few days later, as the plane descended into Miami, Florida, I was in awe of what the US meant to a poor immigrant young person who came from almost nothing—except the $10 in my pocket, which could buy me a week's worth of McDonald's Happy Meals back then.
Clearing customs, I felt the profound significance of that moment, grateful for a family member who would guide me for the next few days. The mix of emotions during those first 100 days was overwhelming. I was thrilled to be in the US, surrounded by opportunities to design my life.
Yet, I missed my family,
I felt deep sadness leaving behind the comforts of home, family, and friends. I missed my friends, the food, the music, the local markets, and the support and the togetherness of my siblings.
A few years earlier, a tragedy struck our family—we lost our mother in a terrible accident right across the street from our home.
A car ran over my mom, and the worst part was that some of my brothers witnessed it.
I was at school that tragic day when I received the devastating news.
I still remember that morning vividly;
I said goodbye to my mom as she stood in the kitchen looking at me.
I didn’t give her a kiss because I must have been in a hurry that day...
Our eyes met, and I can still see her face saying goodbye.
That was the last time I saw her, and I was only 13 years old.
Coming to the US was so important for me because I wanted to support my siblings.
As one of the oldest males in my family, I felt responsible for helping them, especially since my father was often absent due to work, being away for months at a time. We lived alone...and we took care of each other!
On the day my mom passed away,
I went from being a kid to assuming the full responsibilities of an adult, and I never looked back.
The weight of this responsibility could be very overwhelming for anyone,
especially considering I was just 13 years old.
It amplified the burden of my obligations tremendously.
United States was for me the shining sun of opportunity, now, as I look back, I
said to myself back then…
“I don’t have excuses, everything is here, all I have to do is work & study hard!”
So, I progressed and very soon at 23 years old, I purchased my first home, a brand-new construction.
I also, over the years, started several businesses and felt proud to contribute to this beautiful country more than I took from it.
I created dozens of jobs, shared opportunities, and inspired many people as the years passed away...
In 1985, I proudly became a US naturalized citizen,
elated afterward, I drove waving a small American flag from my car…a friend from work saw me that day, and reminded me that I had a smile “from ear to ear that day”.
It was a happy moment in my life…
Looking back,
The experience of almost losing my entry documents made me a better person overall, and perhaps it shaped my entire life!
I live a life of sheer determination, confidence and sure of my abilities to conquer whatever I have in front of me.
I have thirst to always make my mom and dad proud of me…
They may be both gone, but they are still alive deep inside my heart.
I’m fully aware that my own actions shape my own dreams…
As inaction turns dreams into mere fantasies... I refuse to let that happen.
As I grew older,
I focused on real estate, creating a niche in property investments.
I acquired several rental house units, including an apartment building that I proudly rename it "Spanish Trace Apartments,”
honoring my heritage while appreciating the opportunities my new home offered.
I remember how my new tenants being amused at my idea, and they probably thought their new young landlord was so full of himself…I laughed now thinking about this.
Today, I'm married & blessed with four wonderful children.
My work today consists of managing approximately 300 real estate agents as the broker manager for Samson Properties in Gaithersburg, MD...
An incredible company that aligns with my own values and family oriented environment that I seek for myself and others…
I also run my own team of Maxus Realty Group. Normally it consists of 10 to 20 professional agents at any given time.
Consistent with my ability to focus always on opportunities, having an entrepreneurial mindset...
I’ve also founded a service oriented marketing company exclusively for real estate agents with subscription services that has attracted agents all over the world, like Australia, England, Canada, and New Zealand.
My daily routine involves inspiring and assisting people, living a life of service, and creating a legacy I'm proud of.
I want my children to see the effort, my goal-setting, and focused actions that have got me this far,
so they can continue to be useful to society,
just as my father advised me once before.
Thank you for accompanying me trough is journey,
I hope to share with you the new uncharted roads that are ahead and coming our way…
"Who has time to get old! "
♥
Fernando