30+ Years of Experience
Helping families and investors navigate real estate.
Managing Broker
Leading and mentoring hundreds of agents.
Thousands of Negotiations
Experience gained through decades of representing buyers and sellers.
Bilingual
Serving clients in English and Spanish.
Founder of AgentCoachAI
Helping agents build consistency through daily accountability.
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For more than 30 years, I've built my career around a few simple principles. These aren't marketing slogans—they're the standards I try to live by every day.
I Tell People the Truth
Even when it's difficult.
Sometimes the best advice isn't what someone wants to hear, but it's what they need to hear.
I'd rather lose a transaction than sacrifice my integrity.
I Believe Relationships Are Worth More Than Transactions
Homes are bought and sold every day.
Trust is earned over years.
Many of my clients become lifelong friends because I never viewed them as "deals."
I Never Stop Learning
The real estate industry changes constantly.
Technology changes.
Marketing changes.
Negotiation changes.
The day I stop learning is the day I stop serving my clients well.
That's why I continue building new systems like AgentCoachAI—to help agents and clients benefit from what's next.
I Believe Consistency Beats Talent
I've watched incredibly talented people fail because they lacked discipline.
I've watched ordinary people build extraordinary careers because they consistently did the right things every day.
That's the philosophy behind everything I teach.
I Believe Real Estate Changes Lives
A home isn't just a property.
It's where families grow.
It's where children are raised.
It's where wealth is built over generations.
Helping someone make the right real estate decision is a responsibility I never take lightly.
I Believe Your Reputation Is Your Greatest Asset
Markets change.
Technology changes.
Companies change.
Your reputation is the only thing you carry with you for your entire career.
I've spent decades protecting mine.
TESTIMONIALS
I came to the United States from Bolivia with little more than a dream, a suitcase, and the determination to build a better life.
More than three decades later, I've helped hundreds of families buy and sell homes, coached real estate agents to grow their businesses, and built a career around one simple belief:
Success is earned one conversation, one relationship, and one decision at a time.
Whether you're buying your first home, selling your biggest investment, or looking to become a better real estate professional, my goal is always the same: to leave you in a better position than when we first met.
Fernando Herboso
In the late 1970s, a pivotal moment unfolded in my life that I will never forget.
I found myself hastily exiting the American Embassy in La Paz, Bolivia, fueled by hopes, dreams, and youthful ambition. It was hard to believe I wasn’t stopped by the Military Police as I ran onto the bustling avenue like a maniac.
Moments earlier, filled with a mix of nervousness and determination, I had nervously entered the US embassy to submit my final visa application to the United States.
Carrying a thick manila envelope that contained not just documents but the story of my life, I was prepared for this decisive day. Inside were my visa application, school records, parental authorization, my mother's death certificate, a military school medical leave form exempting me from service, immunization records, an application to a U.S. school, assurances for my stay, application fees, and most importantly, a one-way ticket to the U.S. bought with every penny I had.
Delivering a $23,000 Surprise to My Client!
The journey began when my client's daughter discovered us online, a common occurrence as most of our clients initially connect with us through our extensive online educational resources.
"Fernando, most Realtors shy away from $60,000 Short Sale Listings!"
That was her apprehension when we first met. Yet, there was an instant bond between us, and I reassured her that as long as she was ready to collaborate, I was committed to assisting her.
She was prepared, and so we embarked on handling her case. It involved a short sale, where the bank agrees to sell the house for less than the owed amount. She was aware of her eligibility for the HAFA Short Sale Program, which guaranteed no deficiency judgment and a $3,000 relocation assistance at closing.
However, unbeknownst to her, we had discovered she was eligible for an additional $20,000 above the HAFA Program’s offer. We advocated for this extra amount on her behalf, and while the bank approved it, I chose to hold back the news.
Experience taught me that premature celebrations could lead to disappointment if banks retract their decisions. Thus, I waited for confirmation, ensuring the funds were certain.
The day of closing, March 16, 2012, was momentous. My client, having lost her home, had moved to a run-down building with malfunctioning elevators. She was weary and unwell. But that day, we turned her sorrow into joy.
The bank's agreement to give her an extra $20,000 on a property being sold for merely $60,000 was astonishing, considering they were only netting two-thirds of the proceeds.
The joy we brought her that day, however, was mixed with sadness.
Just a few weeks after the closing, my client, who had become very dear to me, passed away.
The funds we had secured for her, initially meant for a fresh start, were instead used to cover her funeral expenses.
This closing remains etched in my memory, not just for the financial victory it represented, but for the emotional journey it entailed, and the stark reminder of the fleeting nature of life.
How I Almost Didn't Get Here...
My brother and I work very hard...
Teaching my kids to be generous....
in case you need a strong listing agent
My very active life...100% all the way!
I'm almost famous. . .
My viral video with over 1/2 million views!
What I love. . .
...except "clinger" here
...except "clinger" here
What I love. . .
Helping Families Build Wealth.
WHAT YOU CAN EXPECT FROM ME
SOME VIDEOS...
A FEW PICS...
My family is the anchor of everything I do...
They are the source of my greatest joy and strength
AND A FEW MORE PICS...
My Parents
RIP
OFFICE HALLOWEEN PARTY
My team - 2015
FAMILY VOLUNTEERING THANKSGIVING
My Office...
Every Sunday without fail, I serve my family breakfast in bed...my appreciation to them.
Yes, I love cars!
...and raquetball
A NEW AGENT
JOINING OUR OFFICE
My Story
I wasn't born into opportunity.
I was born in Bolivia, one of seven children, where hard work wasn't a choice—it was simply how life worked.
When I was thirteen years old, my life changed forever.
My mother was killed in a tragic accident just across the street from our home. That day, I watched my family change overnight. As one of the oldest sons, I felt a responsibility that most thirteen-year-olds never experience. I learned early that life doesn't always give you a choice about when to grow up.
Years later, my father gave me advice that would shape the rest of my life.
"Go to the land of opportunity, and be the best person you can be."
Those words stayed with me.
So I applied for a student visa to the United States.
I still remember applying for my visa at the U.S. Embassy in La Paz. Just moments after walking inside, I realized something that made my heart stop.
I had left every one of my immigration documents in the back seat of the taxi that brought me there.
Everything was in that envelope.
My visa application.
My school records.
My mother's death certificate.
My one-way airline ticket.
My future.
I ran into the street, searching through hundreds of taxis, convinced that I had just lost my only chance to begin a new life.
By what felt like a miracle, I spotted the taxi sitting in traffic. The driver still had my envelope exactly where I had left it.
A few days later, I boarded a plane to America with only ten dollars in my pocket and a dream that was much bigger than my circumstances.
I didn't arrive with connections.
I didn't arrive with money.
I arrived believing one simple idea:
If opportunity exists, hard work will eventually find it.
America rewarded that belief.
At twenty-three years old, I purchased my first home.
Over the years I started businesses, invested in real estate, created jobs, and had the privilege of helping hundreds of families buy and sell homes while mentoring countless real estate professionals.
Today I serve as Managing Broker for Samson Properties in Gaithersburg, where I have the privilege of helping hundreds of agents grow their careers. I also lead Maxus Realty Group and founded AgentCoachAI, a platform built to help real estate professionals become more consistent, accountable, and successful.
Looking back, I realize the taxi wasn't the biggest lesson of my life.
It taught me determination...but it wasn't where my journey really began.
The greatest lesson came years earlier, when I was only 13 years old.
The day my mother died, I felt my childhood end. Overnight, I wasn't just a boy anymore. As one of the oldest sons in a family of seven, I accepted responsibilities that most children never have to face.
Responsibility became part of my identity.
It never left me.
It shaped the way I approached school, work, business, my family, and every client who trusted me with one of the most important financial decisions of their lives.
The taxi taught me to never give up on an opportunity.
My mother taught me that when people depend on you, quitting is never an option.
Those two lessons—determination and responsibility—have guided every chapter of my life.
The lesson was determination.
Life has taught me that success rarely comes from extraordinary talent.
It comes from refusing to quit when something important is on the line.
That philosophy guides how I work with every client, every agent I coach, and every decision I make.
My parents are no longer here, but I still measure my life by one question:
Would they be proud of the person I've become?
I hope the answer is yes.
Because everything I've built has been driven by one purpose:
To leave people better than I found them.
Thank you for accompanying me trough is journey,
I hope to share with you the new uncharted roads that are ahead and coming our way…
"Who has time to get old! "
♥
Fernando
How I Almost Didn't Get Here...
"People don't hire me because I've sold homes for decades. They hire me because they trust me to tell them the truth—even when it's not what they want to hear."
- Meet Fernando
- Work With Me
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Why Clients and Agents Trust Fernando Herboso...